It’s an epidemic, a pandemic — of bad service.
Do you remember when the customer was always right? I do. It wasn’t that long ago.
Customer satisfaction and service was the norm until approximately 2002, at which point everyone — more or less simultaneously — decided to save money by “automating” customer service, eliminating it entirely, or shipping it overseas to be handled by people who speak heavily accented English and don’t know anything about the products they are supposed to be supporting. That was when you and me, the customers, the ones who spend our limited, disposable income on their products or services, became unimportant.
That was the year when we all became not worth the effort of answering a question, or supplying documentation. The gold standard for customer service became … nothing. These days, after slightly more than a decade of working out the details, most organizations do not offer any service to their customers. At all.
The overall attitude is “do the least you can — nothing, if you can get away with it. All customers are liars and thieves. Treat them as such.”
Customer disservice. I think I’m permanently pissed off. Even thinking about calling a customer service department gets my blood boiling. I’m shocked if I’m treated well. Delighted, but shocked.
SO WHAT DO I HATE?
Recorded phone solicitations that interrupt your sleep, meals, conversations, and the show you’re watching. Calls that display on caller ID as familiar phone numbers, but they’ve hacked your data or bought it from someone from whom you bought something.
Fake charitable organizations, many supposedly in support of breast cancer research or some other form of advocacy. Who take your money and use it to line their own pockets.
“Surveys” that are nothing but scams to collect your private data for sale and misuse.
“Discount cards” for every shop you go to, all of which are a way to collect your personal information so they can sell it. Because you may not be worth much as a customer, but your buying habits sell for big bucks.
Voice-mail systems at doctor’s offices with so many options you can’t recall the first option halfway through the message. The recordings go on and on, until you are ready to scream. Worse, you have to listen to the entire spiel every time you call. The message starts with “Please listen to this entire message before making your selection. Our menu choices have recently changed …” Recently was 10 months ago … or a year or more. You can sing along with the recording because you’ve heard it so many times.
Many places no longer offer any option of speaking to a live person. Try to find a live human being at your electric company, cable provider, or credit card company.
Our electric company had customer service. Today, if you can find their phone number, a recorded message will tell you to visit the website. Online. Not quite what you need when the power’s off. Make sure you have their actual phone number on your device. You can’t look it up online when there’s no electricity because if there’s no electricity, there’s also no cable or WiFi.
If your whole life is online, it’s over when the power goes out.
Assuming you can worm your way through voice mail and finally push the magic number to connect you to a live agent, you hear: “Your business is important to us …” followed by Muzak and a 40-minute wait on hold. Better yet, it’s the long wait, followed by a disconnect and dial tone.
Bad (automated) service is particular noxious when it’s a local company. You know both office workers are probably playing games on Facebook while you listen to their 5-minute voice-mail message. All you wanted to do was ask on which night they are open late. By the end of the message, you no longer care.
THERE ARE STILL SOME GOOD ONES OUT THERE
Amazon and Audible. Audible is an Amazon company now, but they always had terrific customer service. The more I deal with Amazon, the less I want to deal with anyone else. They are proof getting service does not have to be a nightmare. Trauma need not part of all interactions with vendors, medical facilities, utilities, or other corporations.
AT&T is good. Not as good as Amazon, but you can eventually get a real live person who knows what they are doing. And oddly enough, Medicare and Social Security. Though you may need to wait on hold for a while, you will get a live person in the end — and they will speak your language. They will stay on line with you as long as it takes. Credit where it’s due. These underpaid public servants try hard to help you.
L.L. Bean has wonderful customer service. Land’s End is good too.
To everyone else, I offer a big raspberry and a Bah Humbug in honor of the season.