1. Freshly Pressed is not an award for general excellence. It’s not an award for your blog. It is an individual award for a specific post. The posts that win are almost always in response to a Weekly Challenge — and happen to grab the attention of one or more editors.
2. You can write superb content every day, year after year. But if you don’t respond to the weekly challenges and/or don’t write something that makes an editor’s brain go jingle-jangle, you will never be Freshly Pressed. Think of it this way: WordPress supports millions of bloggers. The editors can’t scan them all. The challenges give them a manageable number of posts to consider. If you don’t participate, you are unlikely to get noticed. It really isn’t personal.
3. What the editors think is special will probably not be what you consider your best work. I’m embarrassed at the post that got me Freshly Pressed. It isn’t — in my opinion — my finest work, nor is it representative of my writing in general. I don’t even like it. That’s why I haven’t linked it to my Freshly Pressed badge. Many other awardees feel the same way. What inspires an editor versus what inspires you can be very different.
4. Alternate theories: You don’t write as well as you think you do. You use a lot of texting abbreviations (WTF, LOL, IMHO etc.) instead of real words. You don’t understand grammar, don’t use the spell-checker, and don’t punctuate sentences. You write to a very narrow audience and your high school classmates are probably the only people who know what you are talking about. Sometimes, the problem is you, but no one wants to hurt your feelings by telling you.
Before I got Freshly Pressed, I had no idea why a blogger did or didn’t win. It has taken me all the time between getting the nod and now to figure it out.
Why I Doubt I’ll Get It Again
These days, I rarely like the weekly writing challenges, so I usually don’t participate. I check them out, but if the prompt leaves me underwhelmed or uninspired, I don’t do it.
It’s Nice To Be Recognized, But It Doesn’t Change Anything
I got my badge and rather than making me feel rewarded for my best work, I realized it was totally random. My best work is never going to be recognized because it isn’t written in response to the weekly challenge. It won’t make some editors brain go BING!
If You Really, Really Want To Be Freshly Pressed
For those of you who wonder how come you write so much and so well — yet never get the editors to notice you, this is the answer. Stop writing what you feel like writing and start writing what they want to read. It’s also possible that your style is just not what they’re looking for. It isn’t a judgment of your writing and again — it isn’t personal. Consider that William Faulkner and Thomas Wolfe would probably not have made an editor’s brain tingle. Blogging is what it is and has its own parameters.
The best part of winning is having the badge to display on your site. It’s like getting into an exclusive country club, then realizing you don’t play tennis, don’t like the food and have little use for the other members. You can brag about membership, but you don’t really want to go there and hang out.