Bad customer and technical support is the new good. You only think it’s bad. The problem is your attitude. Or so they’d have you think.
YOU CAN RUN, BUT YOU CAN’T HIDE
All the big technology companies are working hard to save a few bucks. The competition is fierce. Every penny counts. Since executives won’t accept lower pay nor will stockholders accept lower returns, it’s customers who fill the cost-cutting gap.
In the race to be the cheapest, tech companies stopped including chargers with devices. No manuals. No system software. No reinstallation software. Short power cords that don’t go from an outlet to a desktop. No connector for printers, speakers or whatever. Everything you need to finish setting up costs extra.
Customer service was the first thing to go. They hired people who don’t know anything, don’t understand or speak English. For all I know, they don’t understand or speak Spanish either. They aren’t trained, don’t know the products. And since manufacturers no longer include documentation, you don’t have the option of taking care of it yourself.
No company — not cameras, computers or software — includes documentation. I became obsolete years ago when the industry decided no one reads the manuals. So they fired the tech writers, put some generated information in an online PDF. They figured customer service techs would handle the fallout. But they don’t. Many of us would be happy to fix minor glitches but have no alternative to spending our time on the phone, frustrated and angry.
THE PLAN IN ACTION
It was so bad, it was immediately adopted by everyone. Globally.
It’s not a Microsoft problem, a Dell problem, or any company’s individual problem, though some are more awful than others and a few are notorious. It’s a cross-industry problem, affecting virtually every organization in this country.
Bad is the new good. Because good is remarkable.
WOULD IT KILL THEM TO INCLUDE A MANUAL?
Sometimes, you get lucky. The guy or gal you connect with actually knows the product and you think “Wow, that wasn’t bad! Maybe it’s improving.” The next time, it’s the same old, same old.
AMAZON – THE BRIGHT SPOT
There is a bright spot. Amazon and Audible (a subsidiary of Amazon) still have terrific customer service. That could change any time on the whim of a company exec, but for now, it’s great.
It’s no accident I shop through Amazon. They offer really good service. You have a problem, they go out of their way to make it right. You need to return something? They don’t question you, make you jump through hoops.
I wish I could buy everything from them.