So I’m sitting here reading a ZDNet article: Microsoft’s Windows 8 approach: Bold, arrogant, or both?
The argument is irrelevant.
Is Microsoft’s approach, which involves trying to force feed Windows 8 to unwilling users, bold? Arrogant? Stupid? Who cares? How about all three? What is over-the-top stupid — not to mention self-destructive — is trying to stuff an operating system down users’ throats when they obviously do not want it.
I bought a PC for my husband last night to replace his 6-year-old desktop. I ended up buying almost exactly the same computer, but with much more memory, hard drive space, graphics support … more of everything and blazingly fast, too. Ironically, it also cost less than the old desktop. Prices have come down a good deal in the past 6 years, at least for desktop computers.
Did I order a Windows 8 machine? No, I bought a Windows 7 machine because he would be lost in Windows 8 and so would I. He is not computer savvy and does not give a hoot about what’s under the hood of the OS nor does he care to learn. But he does need a computer with an up-to-date version of Word, PowerPoint and Outlook. He needs to be able to get on and off the Internet, receive and send mail, create documents, keep a calendar, and exchange files. He hates finger painting and will never use a tablet, prefers the comfort of his desk, the big flat screen monitor and full size keyboard.
If I’m going to be honest about it, so do I. Laptops are fine, but some of us spend a lot of hours at the computer and we type faster and more accurately on a standard keyboard. I love my big bright HD monitor and for editing photographs, the laptop is never going to be first choice, even though it has the same software as my desktop. It simply means that my husband and I are probably always going to have both a desktop and a laptop and they will serve different purposes in our lives. That ought to be a plus for business since we end up keeping 4 computers for two of us (not counting Kindles and other small devices).
It ought to be easy to get an operating system with which we feel comfortable and familiar. We should not be forced to use something a corporation deems better. What in the world is wrong with supporting both Windows 7 and 8? It would hardly be the first time Microsoft has supported multiple operating systems. They supported NT and Windows for years and still support various versions of every operating system including Windows 8.
But Microsoft is bound and determined to do it their way, no matter what it costs. We are going to march to their drum beat. Or else. Or else we give up and buy a Mac? Switch to Linux? Wait a while until something else that will support our familiar applications comes onto the market? Are the marketing wonks at Microsoft so out of touch they believe they can force me to buy something I don’t want? What in the world makes them think that? As a side note, I should point out that what people do not like about Windows 8 is not how it works or anything complicated. They don’t like the user interface. I think it’s ugly, in addition to taking away familiar functionality with which I am comfortable. If they just made Windows 8 look and feel like Windows 7, it would sell. And yes, they could do it. They just don’t want to.
I don’t want to buy what they are marketing. Who will win? I think I will, or maybe, we will all lose. Because in this fragile economy, losing a few big players like Microsoft, Dell and other Microsoft dependent corporations would probably be that final nail in our economic coffin.
Meanwhile, collectively and individually, we aren’t marching to Microsoft’s drummer. We aren’t buying their act or their operating system. PC sales are falling through the floor. Microsoft stubbornly insists everyone will do it their way while we dig in our heels and say “Hell no!” They obviously don’t get it. They think it’s about technology, but it’s really about choice. It’s about comfort. It’s about freedom.
I’d have bought a different computer for Garry, but I refused to buy Win8. I don’t want it. Neither do most of the people I know. We are called consumers and it doesn’t matter how great Microsoft thinks their new OS is. They may even be right and it still doesn’t matter. If we don’t buy it, they are screwed. And so, in the long run, are we. They are being incredibly short-sighted, which I think is a special kind of stupid. How many computer companies have disappeared because they wouldn’t bow to the market?
Remember Digital Equipment Corporation? DEC was Massachusetts’ biggest employer and it is gone, baby, gone. By the time they finally realized that being better wasn’t selling their products, it was too late. Down in flames they went.
When I was a child and my mother tried to make me eat food she believed was good for me and which I did not want to eat, I clamped my jaws shut and refused. It didn’t matter how long I was forced to sit at the table. I would not eat it if I didn’t want it. No amount of coercion, coaxing, or arguments changed anything. I said no, I meant no. If my mommy couldn’t force me to eat the mashed potatoes, why does Microsoft think it can make me buy Windows 8? And what in the world makes them think they have the right to try?
It’s not about technology, oh ye geeks.
IT’S ABOUT CUSTOMERS AND WHAT THEY WANT!
- Why Windows 8 is the best Windows around (techathomeblog.wordpress.com)
- Microsoft Mum on Windows 8 Sales Despite New Attacks (news.softpedia.com)
- PC sales plunge as users dismiss Windows 8 (pcpro.co.uk)
- Can Windows 8 win over CNET’s Mac reviewer? (reviews.cnet.com)
- Investors dump Microsoft, PC stocks on bleak news (boston.com)
- Microsoft’s Windows 8 gets blame for worst PC decline on record (business.financialpost.com)