Note: I break my own rules all the time. So the most important rule — the ring to rule them all, so to speak — is do your “thing” whatever it may be. Have fun. The rest will follow.
Or not, but regardless, at least you’ll have a good time.
As far as I can tell, there are a few things I’ve found that work well. They aren’t really rules, just tips. You are more than welcome to ignore me.
- Keep posts short (500 words or less)
- Make it funny if you can
- Pretty pictures get lots of hits
- Post often.
It’s often said that “Less is more.” In a post, fewer words is good.
Fewer posts is not so good. If you give people more to look at and read, they’ll look and read more. On the other hand, beware of posting so much you become a spammer minus the agenda.
So. Take good photographs. Write stuff to which people can relate. If people identify with you, they become friends and supporters. Be entertaining, even when your material is serious. You might make a real difference. It happens and it is deeply satisfying when it does.
And it helps to have a bit of luck!
Note 2: The picture of the swan has nothing to do with the post. I just wanted to use the photograph.
To put this into perspective, my “about” page and five top posts account for around 35,000 hits. “The Me Page” alone has gotten more than 12,000 hits.
Still, the cumulative effect is that a lot of people have visited this little blog of mine, for whatever reason and it’s a bit humbling to realize that’s the number of people in a pretty big town, more than a packed crowd in Yankee Stadium. I know there are people out there whose statistics put them into the hundreds of thousands. What’s weird is I see if I don’t quit, I’ll get there too. Not tomorrow, unless something I write goes viral (unlikely) … but I’ll get there. Because every day, I get around 200 hits, unless the première show for the 2012-2013 season of Criminal Minds is playing — in which case I get closer to 1000 hits (that’s how I know the show is airing).
I am writing this before I quite hit the 85,000 mark. At this moment in time, I’m at 84,958, so I’ll cross that bridge tomorrow. I don’t have the exact numbers, but it ought to be more than 85,000. I’m probably jinxing myself.
Number of posts? Closer to 1500, but I deleted several hundred and I’ll probably have to do it again to keep the website from collapsing under the weight of too many posts. I’ve been a busy writer. Meanwhile, I’m beginning to rerun posts because — hey — I think they’re pretty good and worth running again.
The ups and down of statistics can produce a lot of anxiety, so … you gotta have faith. I don’t just look at raw numbers because they are only a part of the puzzle. I don’t have more visitors or even as many as I did — the total number of visitors is down considerably from the peak last fall. It was the election and the Internet was a wild and crazy place. Yet the overall hit count has remained reasonably steady because guests spend more time on my site, read more posts, look at more pictures. The average number of posts hit per visit is greater than 2, sometimes a lot more. That tells me I’m doing something right.
It tells me I’m writing more interesting stories, posting better pictures. This matters to me far more than raw numbers. To know you come and stick around, enjoy my work enough to read more than a one post makes me feel pretty good.
The numbers of followers I’ve got has topped 400 from WordPress. I’ve got a bunch more from Twitter and Tumblr, maybe a couple of dozen from Facebook (not quite as many as WordPress counts them). A year ago I couldn’t even imagine so many followers.
Followers get emails. Many people read posts in email and don’t bother to visit the website. It’s a peril of email notification. If you can read it in email, there’s no incentive to go to the main site since the emails contains 90% (or more) of the post. It’s a trade-off. Followers are good to have, even if they only read the email. Honestly, I don’t care if they read my posts on a telephone pole. Where isn’t important.
Sudden drops in hits are alarming and baffling, especially when numbers pop back up the next day. What was that all about? You will never know. One of the great mysteries of blogging. Numbers by themselves don’t mean everything, but they don’t mean nothing, either. A lot of hits indicates interest at the very least. Hit counts on individual posts tell me a lot too.
There are two kinds of posts in the blogging world. There are posts that are highly topical and burn really hot for a short time. Most of these involve breaking stories, current events, scandals, stuff like that. And there are slow burners. Timeless material, fiction, reviews.
Reviews can have a very long shelf life. People keep coming to read them over and over. Many of these are informational in nature, reviews of technology, books, movies. Oddly, reviews of extremely obscure movies do quite well, maybe because it’s difficult to find reviews of them anywhere. Camera reviews seem to have an eternal life. Book reviews of popular authors continue to be accessed months after original publication.
The posts with a long shelf lives gather a lot of hits over the months. One of my top three posts has more than 5000 hits, but it took more than 9 months. As long as the material remains relevant, people will find it. Good placement on Google helps too, but over all, I’ve been pleasantly surprised by the longevity of reviews in general, technology in particular.
So for all that WordPress doesn’t think much of my work, a lot of other people apparently feel otherwise and in the end, that matters. It matters a lot. My followers, my readers have become a kind of family. We share each others’ lives, pains, joys. We celebrate and mourn together. We’ve never met, but we aren’t strangers.
I still save every “like” and every notification of a new follower. I would follow all my followers, but I’m out of time. I can’t keep up with that many blogs. I can barely keep up with the books I’m supposed to be reading and reviewing.
I can’t imagine how people do this when they have full-time jobs and young children. I’ve never been more impressed than I am with homemakers and career men and women who manage to handle their family obligations, jobs and blogs. All honor to you. You are the real rock stars.
- Daily Prompt: The Stat Connection – How to make friends and influence people (teepee12.com)
- 75,000 Hits – Wow. Gee. Golly. (teepee12.com)
- Even when rising from humble beginnings it is best to remain humble… (garvis.ca)
- Buzz kill: social media smoke and mirrors (kevinbrennanbooks.wordpress.com)
- How to grow your blog traffic (at least what worked for me) (moviessilently.com)
- Is WordPress censoring conservative blogs? (fellowshipofminds.wordpress.com)
- Have Fun Reading Blogs (faithfulbloggers.com)