SERENDIPITY

Marilyn Armstrong — Seeking Intelligent Life on Earth


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On Being Obsolete

I was declared obsolete about 5 years ago. I had been getting progressively less relevant for a while, but after the dot coms went down in flames, the high-tech world changed dramatically. Venture capital disappeared and with it, the exciting little start-up companies that had been my bread and butter for decades.

Tech writers were replaced by automated systems. No one cared anymore whether or not the material produced was useful. Now that tech support had been exported, the same thinking was applied to documentation. It was declared unnecessary. Need help? Just call tech support on the other side of the world. Let your customers wait on hold, get disconnected multiple times, and finally, let them talk to someone who knows nothing and will provide dangerously incorrect information. Never provide a call back number so if the solution doesn’t work — and mostly, it won’t — make them go through the whole thing again. What could go wrong with this? Who needs writers?

An office.

A lot has gone wrong with this and much to my personal satisfaction, though rather late for my career, companies are discovering that people who buy expensive gear really do want documentation. They get downright irritable when their $5000 camera doesn’t have a  manual.

I never intended to be a technical writer. I was going to be a “real” writer … great novels … literature. No idea what I would write about, but I would write, that was for sure. I did write many books, but just one novel. Everything else would be information and/or instructions and highly technical at that. For a gal who barely scraped through basic algebra and never finished a single physics or chemistry course, I picked up a lot along the way.

I started out with high literary hopes. I was an editor at Doubleday in the mid 1970s. Those were the halcyon days of publishing. We actually read manuscripts and were given TIME to read. People belonged to book clubs. Everyone read. There was TV, but you didn’t have 1000 channels and depending on how good your antenna was, you might not get much of anything except snow.

At the beginning of 1979, I moved to Israel and set up a life in Jerusalem.

It turned out that the only kind of writing done entirely in English rather than Hebrew, was technical writing. I wanted to earn a living, so if technical writing was what was available, I would be one. I moved from typewriters to computers and did so with a song in my heart. From the first time I discovered electronic cut-and-paste, I knew I’d found my milieu. I became part of the development team for DB-1, the first relational database. DB-1 was first developed in Israel at the Weizmann Institute in Rehovot. IBM bought the product and proceeded to market it. It revolutionized the information world … and with the slightly later creation of data object linking, the guts of the Internet we all take so much for granted today was created.

I rode the high-tech wave until I became officially obsolete having been informed that “no one reads manuals.” Which is why I can’t figure out how to change the ISO setting on my camera. I can’t find the menu. The manual, probably produced by an automated process, doesn’t explain how to find anything and there are a frightening number of menus and layers of menus within menus, but I hope someday I will find the setting. I wouldn’t mind finding the metering control either. And a few other things.  But I digress …

Thus I designed my downfall because simultaneously with databases, I worked on “artificial intelligence” (aka “bots”) systems. They were rough but the technology evolved very fast.

The office.

AI came of age in the 1990s and replaced people in a lot of areas. The most common example and possibly the most annoying is the “telephone tech support robot” … that stupid automated voice-activated telephone system that sends you into apoplectic fits as you attempt to get past it to talk to a human. Personally, I have found that shouting “Agent, agent, agent” at every prompt and repeatedly hitting zero usually gets me there. But they are getting trickier about that. Eventually, we will never be allowed to speak to a real live human being on the telephone and if we do, he or she will be about as helpful as the robot was.

The switch from human to “bot” has been particularly pernicious in the world of publishing. I enthusiastically helped build this world in which I am now obsolete, so  the irony is not lost on me.

Modern authoring goes kind of like this: You write a book. You figure you’ve completed the hardest part and all you have to do is show it to someone who will read it. He or she will like it or not, and maybe you’ll have to show it to a bunch of people until finally, you get published.

Actually, the hard part is just beginning. You are now in a world controlled by “bots.”  Gone are human acquisitions editors who read manuscripts and might notice that a manuscript, with some effort, could be a great book.  Publishing houses do not accept manuscripts or even proposals directly from authors. You need an agent. Agents also use “bots” to search emails for key words, buzz words. If they do not find the words for which they are programmed to search, your inquiry goes to the cyber version of the circular file. If you don’t grab the interest of a piece of software in 500 words or less, you are not going to find an agent or publisher.

Max Perkins would never find a job In publishing today, Thomas Wolfe wouldn’t get a reading, much less mentoring. Would anyone publish Hemingway? William Faulkner? Or for that matter, J.R.R. Tolkien? There are far fewer publishers than there used to be, probably because there are also fewer readers. Those halcyon days really were “of yore.”

My office by window light

Fewer publishers, fewer books being published  and that means that those wonderful old brick and mortar bookstores have virtually disappeared. Here and there, one survives, but where once there were many, now they are fast becoming extinct. In another generation, I’ll bet there will be none at all. Bookstores? My town doesn’t have one. There’s a Barnes and Noble 20 miles away at a mall, but it’s not a “real” bookstore anymore. In all of New England there are probably fewer than a couple of dozen honest-to-goodness bookstores and that includes Boston.

I wrote a book. It was nothing earth-shattering. Not bad, but unlikely to rock the literary world. The point is I sent (via email) proposals, sample chapters, letters, whatever they specified. I sent these inquiries, proposals, etcetera to countless agents and publishers. It turned out marketing was the critical component to getting published.  The quality of the book never entered the equation. My book was never rejected. No editor so much as glanced at it.

I flunked marketing. When at last I was able to get an introduction to a real live agent, he died a couple of weeks later, before I had the opportunity to meet him. I took that as a Sign and self-published. At least I had the experience — and specialized software — to put together a press-ready book.

I love the Internet, but miss people. We no longer get to look one another in the eye. We can’t read each others’ faces, judge meaning by intonation or body language. We can’t hug. We don’t get to ‘pitch’ ideas. Not every person can fit their ideas into 500 words or less to be read by a robot. It’s an entirely different skill set than authoring. Ironically, I am one of those who has no knack for marketing myself, even though I wrote marketing material for others. I just can’t market my stuff. It’s different when it’s your own.

It’s a strange world. It’s no less strange than the fantasy worlds about which I read in my favorite novels. Exactly where do reality and fantasy separate? At what point do technology and magic separate?

This is the world I helped build so how dare I complain?

-


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Chaos and madness: I bought a new cell phone

Shortly before Christmas, Garry and I went somewhere — probably a doctor — and I forgot my cell phone. So I asked Garry if I might use his. I was appalled when I could barely hear anything, even with the volume full up and using the speaker. I realized that if I could barely hear it, he couldn’t hear at all. This brought me to the inevitable conclusion that Garry needed a new cell phone.

shoe phones

Good wife that I am, I figured I’d get him a new phone with better sound so he would not be stuck trying to hear on a phone with such awful sound quality.

It was the middle of December and although I realized it was a bit close to Christmas, it was more than 10 days away and how long could it possible take to get a new cell phone, right?

I went online at AT&T, our long-time carrier and checked to see if he or I was entitled to an upgrade. It turned out that both of us were entitled to upgrades, but my phone is just about a year old, I don’t use it very much and although I’m entitled to a new phone, I don’t need one. Garry, on the other hand …

This seems a fairly straightforward process. I checked to see what phones are available on super special, discovered he could get an updated version of the phone he already has for $29.99, with the usual 2 year committment, but we’ve been with AT&T forever anyhow and I don’t see that any of the other carriers are better … so why not? It was the middle of the night, but I called AT&T and was going to order the new version of the Blackberry Curve … but they wanted a credit card and I was already in bed, so I said I’d call tomorrow. I was too tired to get up and deal with it then and there.

When I tried to access the website the next day, I couldn’t. Eventually, I called and discovered it wasn’t me, wasn’t a bad password or my computer. AT&T’s servers were being upgraded. I should have guessed. I should have sensed the crackling of crisis in the air.

When I started to place the order, AT&T assured me that they needed to charge me $36 for the upgrade fee. “What upgrade?” I asked. “We already have all the services we need. The only upgrade service you are going to do is put the phone in a box and mail it to us. You said it’s free shipping … but $36 is one shockingly high shipping charge because if you aren’t providing any other services, that’s the only thing it could be.”

The young lady to whom I was talking said she couldn’t do anything about it, she was not responsible and everyone had to pay the fee. I said that I was not going to pay the fee and frankly, we’ve been long-term customers and this was shabby treatment indeed. I next learned that I was going to have to pay sales tax on the full list price of the phone, even though we all know that NO ONE pays full retail on anything, much less a cell phone upgrade. Thus this $29.99 had spiraled into around $100 …. which is more than our ultra tight budget could possible manage.

I said I wanted to talk to a supervisor. I was transferred and eventually, disconnected. Called back, went through the whole story again, was told, again, that she couldn’t help me, said she was transferring me to a department that could help me. When I got to that department, I was told it was the wrong department and I was going to have to go back and talk to the original people who had now two? three? times told me they couldn’t help me. I would have been laughing but time was passing. I had started this on Sunday night and it was Tuesday. Christmas was now a week hence and I had yet to actually place an order.

I don’t remember all the people I talked to, all the supervisors to whom I was transferred, all the deals I made only to find that the next person I spoke to had never heard anything about it. It has mercifully become a blur. My husband was cranky because he felt since he hadn’t actually asked for a phone, I had no reason to expect a lot of sympathy or support. I could have pointed out he did need a phone and just being his wife ought to entitle me to sympathy and support … but that would just cause more acrimony. It had indeed been my idea to get a new phone based purely the uselessness of his old one. But that’s pure sentiment. I should have waited until he actually asked me for a phone, preferably begged. Generosity. That was my first mistake.

As the tale continued, it became the story with no end. So many departments, so many disconnects. I ran down the battery on my cell phone and on the handset of my house phone, then switched to the other handset  And still, no order. Finally, it was Friday, December 21st and AT&T agreed to waive the charge, give me back a few bucks to compensate for the insane sales tax, and include free shipping. By now, I’d changed from the Blackberry Curve to the iPhone 4 which was on clearance for $0.99 and they swore up and down the east coast I’d have the telephone in my hands on Christmas Eve. Shortly after this amazing promise, I got another call from someone who said whoever promised me Christmas Eve delivery should not have made such a rash promise because who knew if I’d really get the phone? Could be … weeks? Never?

Image representing iPhone as depicted in Crunc...

We had been planning to be away from the day after Christmas through next weekend … so if they delivered the phone during that period, it would sit outside in the ice, snow and slush until we got home. But not to worry, she said. If that happened, I could “just send it back.”

I could not cope with the idea of returning the phone. This was bad enough going through this one. Twice would be unbearable. I had been on the telephone with AT&T for more hours in one week than I had been on the phone with everyone else I know during the entire previous year. Granted I’m not on the phone much, but this had eaten at least 25 hours of telephone time … and there  seemed to be no end in sight. Ever.

Somewhere during this period, our plans for visiting friends post-Christmas were cancelled because my friend is ill … and despite assurances that there was no way I’d get the phone by Christmas Eve followed by equally passionate assurances I definitely would get the phone by Christmas Eve, I simply had no idea when or if I was getting a phone. Would you like to take a guess?

I got the phone Christmas Eve. A little white box in a bigger brown box via FedEx. No bubble pack. Just the phone banging around inside the shipping box. So I waited until the day after Christmas and called about the lack of padding in the box because I didn’t want to wind up with a dead iPhone 4 being told it was somehow my fault. I was assured by someone somewhere that this wouldn’t happen, so I went ahead opened the box and tried setting up the phone.

Nothing went the way it was supposed to go. What is more, due to the endless legal battles between Google and Apple, Garry’s gmail contact list could not be synchronized with the iPhone.

The first tech support individual, from AT&T, told me that Garry would have to enter all the information by hand. I said “up your nose with a rubber hose” or words to that effect. Garry’s address book has at least 300 entries and I think I’m being conservative. I pointed out that the iPhone is supposed to sync with Outlook and by now, a few disconnects later, I was on the phone with Apple tech support and my cell phone was recharging, the battery having run down to zero again and I was on the second of the two “house phone” handsets, having run through the first phone’s battery. We finally doped out, between him and me, that we had to delete the “cloud” function and NOT synchronize the two email addresses linked to Outlook because for some reason it created a conflict and would immediately spew error messages.

After finally getting the iPhone to synchronize with Outlook’s address book, the iPhone started demanding a password for voicemail.

Except that neither Garry nor I has ever needed a password for our voice mail. Not his, not mine, not ever. So we didn’t have any passwords to give them. When the Apple tech guy said I’d have to call AT&T to get it sorted out, I went into full meltdown. I could not face another long wait, multiple disconnects … and trying to interface with a who knew how many morons before maybe … by New Year‘s … I could get through to someone who would  know what the problem was and fix it.

Finally, the fellow at Apple who actually seemed to have at least a pretty good knowledge of the product which, when added to my logical deductions, managed to get the address book issue dealt with … said he himself would call AT&T and put us in a conference call and we’d sort the whole thing out. He said he’d call me back and I begged … I think groveling might better describe it … that he really call me back and not leave me hanging.

That this was the day after Christmas, probably the busiest day of the year for tech support what with everyone getting a telephone, tablet, computer, or some other electronic widget under the tree, probably didn’t help. But he called back with a man who was clearly not an entry-level tech support guy. This one was a Big Gun. You just knew it. He fixed it. He said it was a software artifact from older phones and he was going to delete it from the system and it would never trouble me again.

Then he gave me a $40 credit giving me a small profit on the transaction unless you count my time as being worth money in which case I’m far behind. Far, very far behind.

Garry has a new cell phone. He said “thank you,” and I said “you’re welcome,” but personally, I think I’ve earned a medal at the very least.

So for all the people who told me to “Get a Mac” to solve my problems, I will agree the iPhone is a fine, well-made phone. Was it easy to set up? No. Did it have fewer glitches than my other phones? No. If anything, it had more issues. I got it for a great price and it has, as I had hoped, very loud speakers so Garry can hear it. Hopefully, he’ll get used to the virtual keyboard.

Image representing Apple as depicted in CrunchBase

I hate them and I also hate the little raised keys on the blackberry. In fact, I never voluntarily write anything on my cell phone and why he does rather than use the computer he is sitting next to I have no idea.

This whole trial by fire has made me aware of how pathetic my older Blackberry Torch (first generation) is and how I probably do need a new phone. Maybe sometime next year I’ll have recovered enough from this grueling marathon to think about replacing it. But not yet. I need to rest and ponder a while, at least until the story gets much funnier. Maybe after I can laugh about it, I’ll try to buy a phone for me, too.


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It’s Not Your Equipment … It’s a Lack of Documentation!

Maybe I should just give up, but I spent my career writing material to help folks use complicated equipment and sometimes very obscure software.

I should probably start by mentioning that I’ve fought this battle for long years … and was utterly defeated. About 7 or 8 years ago, high-tech companies, in a money crunch and driven by that bottom line that seems to be the only thing that matters anymore, began to eliminate technical writers. Entire departments were dismantled and eliminated. Jobs disappeared and what remained paid so badly it was insulting.

A decision had been made at the corporate level: YOU don’t need documentation. No matter how complicated or expensive the equipment or software you purchase may be, don’t need documentation. Companies provide the minimum the law requires or they can get away with. Quality is no object nor usability. Information is limited to basic stuff like how to install a battery and if you are lucky, where the compartment is.

I was a technical writer for about 75% of my career, the rest being divided between journalism, editing, promotions and advertising. But mostly, I wrote documentation and I though my work mattered. Probably naive, but I believe that if I documented a system, it should be well written, clear, organized, and useful., When a user needed to find something, it would be in the book and in the online help. It would be easy to find. I carefully avoided using mysterious search parameters that could be deduced via a psychic link to my brain. If you knew what you wanted, I made it easy for you to find it.

I was proud of my work. I still believe the fundamental goal of documentation is to make complicated things simple. Not necessarily easy because sometimes, the product was not easy to use, but that didn’t mean that it had to be hard to understand. My documentation was good for another reason: I used the product and tested what I wrote to make sure it was true. This testing makes the difference between a pile useless gibberish and a manual.

Thus, when you get something that appears to be documentation, stop and read it. Appearances are deceiving. Most “manuals”  are generated, not written, and never checked for accuracy or usability. Such “manuals” are as likely to increase your confusion as provide illumination.

I bought a PEN EP3 camera from Olympus. Seven months and hundreds of photographs later, it remains one of the mysteries of my world. It takes wonderful pictures, and it has hundreds of functions. I haven’t the slightest idea how to find most functions and have no idea what to do with them if I could find them.

I grew up in a pre-digital world. I know F-stop, depth-of-field, shutter speed, aperture and focus, film speed and composition. I have a good eye. I’m no genius, but my pictures are pretty and I enjoy taking them.

He solves the problem the way most do: Automatic everything, then shoot.

New digital cameras have a vast and overwhelming array of functions, most of which you or I will never use or need. I believe they are there entirely to impress us with the super high tech-ness of the equipment. I doubt that even the designers — especially the designers — expects us to actually use them. Which is good, because I don’t know what they are supposed to do anyhow or why I would need them. Ansel Adams didn’t need them. Neither did Edward Weston. Neither do I. But, the more you pay for a camera, the more of these obscure functions you get and I figure that the least they owe me is an explanation of what these setting do and how to find them.

I’m not sure whether to curse or say thank you. Maybe if Olympus provided a manual that explained these options, I’d be grateful, but that is not happening.

I spent half our shooting time trying to find the menu to change the ISO.

This is true of cameras, but the lack of documentation on your computer is actually worse … much worse because most of us depend on our computers. We need them to work and we need to have some control over the environment in which we work. Configuration of our computers to suit our needs is not a minor detail: it’s the difference between having a tool that does what you need and one which is a burden … an enemy with which you do daily battle.

I spent all last night — until dawn — trying to figure out how to turn off the touchscreen functions of my monitor. Before Mac users jump in and point out that it’s because Windows doesn’t work, that’s irrelevant and untrue. Windows works fine. It’s just that the company doesn’t provide any written documentation. There is embedded information in the operating system, but much of it isn’t logically arranged. It’s rather like looking for your car keys after you’ve dropped them someplace you don’t normally put them. You know they’re in the house, but where? It could be years before you find them..

On a new computer, you typically get an “introductory” video and that’s pretty much it. I watched it. It showed me in exquisite detail how to do what I already knew how to do.

Operating systems are designed to be used the way the system’s developers expect you to use it. If you prefer a different setup, trouble starts. The only way to figure out how to do something differently is to keep querying the system and hope you’ll stumble on the right  key word — the word that will bring up the information you need. What is most frustrating is that you are sure it IS there, but whether or not you will ever find it is a different issue.

If you are sufficiently persistent and a bit lucky, you will eventually find a mystery menu after which you fix your problem in a few seconds.

Last night, I searched, searched again and again. It didn’t call Dell because I knew the support person wouldn’t know the answer either. They pretty much never do.

So I tried one word combination after another, recombining them in the hope that it would lead to a menu buried in the system. There had to be a way to deactivate touch input.

Around 5 in the morning, I found it. It took me less than 30 seconds to eliminate the problem that had been driving me nuts since I got the computer. Now, it’s a monitor. A great, high-definition, 23-inch monitor that’s a joy to work on and makes photo editing a pleasure. No more configuration by crawling insect. I am mistress of my virtual world at last!

A technical writers earns less than an entry-level developer. I understand the guys in India who provide telephone tech support work cheap, but I bet a tech writer would cost less than a network of telephone support no matter how cheaply they work.

Assuming you are under warranty and you can get through the voice mail  maze … and further assuming you get someone who understands the problem and don’t get blown off because software is not part of your warranty (Note: If someone can tell me how, without using software, you can determine if you have a hardware problem, I’d like to hear it) … Round and around you go.

It doesn’t have to be this way.

Would it blow the budget to hire a competent technical writer to embed online help that will live on even after the warranty period is over? Wouldn’t it be nice to help users avoid needless aggravation and not wind up with angry, frustrated, exhausted, and homicidal customers whose problems remain unsolved?

Granting that many home users have a limited understanding of how their computers work and for them, it wouldn’t much matter what documentation you supply. Most problems result from insufficient understanding of a product or process. If you are talking about a novice user, perhaps more information wouldn’t help. But …

I’m not inexperienced and I still can’t find essential information I need to configure my monitor. Wouldn’t it be reasonable to expect a menu on the control panel that I could use to configure the monitor’s capabilities, not merely its resolution but any other functions it may have. Functions not available on a particular model could be grayed out. How about that?

There is nothing wrong with my computer that better organized and easier to find information would not solve..

Every issue I’ve had or the last 5 or 6 years was ultimately fixed with a few clicks of the mouse. The problem was never something broken. It was always lack of documentation.

That pisses me off. Because tech writers — even highly experienced ones — work pretty cheap. Users do need documentation, and not just for software and computers. We need documents that let us use our cameras and telephones and DVD players and all those other pricey little devices that we own and often, don’t know how to use. Online FAQs are insufficient.

This is an old battle I’ve already lost. I know it’s hopeless. I find it infuriating that I can barely figure out my telephone without customer support, so rather than spend time on the phone with customer service, I don’t use anything I can’t easily configure.

I had to buy a separate book on how to use Photoshop and another for my first camera. I was able to get some help from a fellow user of my new camera, but that only goes so far. For my PEN P3 camera, there IS no customer support nor any after market book. I depend, as Blanche DuBois said, “… on the kindness of strangers.”.

My camera will remain a mystery until someone writes a “Dummies” book for it. Hopefully I’ll still own the it when the book finally gets published.

It’s not fair. The reason they get away with it is because we let them. Think about it.

So how did I finally figure it out? The “monitor” menu should have been a gateway, but was useless. The only thing you can the “Monitor” menu lets you do is lower your screen’s resolution. That’s useless.

Finally, I typed: Touchscreen.

Up came something that I hadn’t considered. Flicks. Now, for me? That means the movies. Having never used it, I had no idea it had anything to do with the monitor or its touchscreen technology. Once I got to “Flicks,”, I started opening menus and voilà, there were two check boxes allowing me to toggle an option:

  • Enable finger as pointing device.
  • Do not allow finger as pointing device.

I un-checked the first one by checking the second. I clicked “Apply.” As the sun rose in the east, my problem was solved and I went to bed, to sleep, perchance to dream  … of murder, destruction and vengeance.

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