These days every time I read an article in ZDNet or any of the techno-blogs, they are casually talking about getting rid of the Windows desktop and making basic software subscription-based, something that will benefit the corporate bottom lines of suppliers of software, but which will hurt millions upon millions of users. They talk as if subscriptions are no big deal. It may not be a big deal for them, but it’s a big deal to me and possibly, a lot of you too.
Subscriptions are much more expensive than buying software, installing it and updating only when you really need a new version. Let’s look at a non-MS example. I have a license for Photoshop. This is expensive software that I need to be a serious amateur photographer. I do NOT make money at photography, but I love it, am pretty good at it and there isn’t any product on the market that comes near Photoshop in terms of what it can do and how well it does it. So, I decided to upgrade from CS5 to CS6. Previously, this has involved calling Adobe, giving my serial number and member ID, then paying them $200 plus shipping. They send me a DVD and we are done for the next few years.
This time, I spent over an hour on the phone explaining, over and over, that $49 per month to subscribe to Photoshop when I live on a fixed retirement income is impossible. That’s just about $600 a year for Photoshop. I don’t have that kind money to spend. Nor will I ever have it because that’s the meaning of “fixed income.” It means that the amount never goes up. Ever. You are lucky if it doesn’t go away, but you can be absolutely certain it will never be more.
Millions of people live on fixed incomes and many more survive on minimal incomes, yet they need computers and software. Students, retirees, disabled people and unemployed people trying to find work are among those millions. People whose incomes are not in the 6 digit realm, like teachers, policeman, firefighters. The clerks in your bank and the guy who fixes your car aren’t nailing down big figure salaries.
Computers are basic tools these days. You can’t apply for a job without a computer. You can’t submit a manuscript for publication or even try to find a publisher without a computer. Computers and electronic information and money transfer is basic to modern life everywhere on earth. An internet connection is essential. It is not less important to the elderly, retired, or to those with disabilities. To a disabled person, that high-speed connection is the difference between a life worth living and a living death.
In the real world, many people … probably MOST people …. don’t have much (or any) slack in their budgets. They aren’t going to be able to pay for monthly subscriptions for software. I don’t want anyone to tell me about “free” apps. Unless someone makes a lot more apps that do a lot more a lot better than the ones I’ve seen so far, there is no way they will replace the applications we use. The developers and marketing wonks who tell us we can get an app for that don’t use those apps to do their own work. I guarantee they are using sturdy installed applications. I’ll bet they aren’t storing it all in a cloud either, that they have back up drives and servers to protect data and keep it under their own control. What a bunch of hypocrites these people are. How I resent how they toy with my life.
In one way or another over the past few years, I have been informed that being old and living on short money means I don’t need Photoshop. I don’t need Outlook. I don’t need cable television. I don’t need books. I don’t need email. I don’t need anything but generic medications and minimal health care. I should be grateful that I have food and a roof over my head. I don’t need a Kindle, a computer or a camera. I can buy my clothing second-hand, scrounge for medication. Whatever people with somewhat high incomes deem necessary for themselves is not necessary for me. Apparently when I retired — or in my case became disabled, life being neither fair nor predictable — I cashed in my rights to everything other than life itself and I’m not sure I’m entitled to that, either.
I have long known that corporation were heartless, but these computer guys have no moral compass either. Zilch. They have no idea why they do what they do, that software has a purpose. It isn’t an end in itself. It is intended to solve real problems for living human beings. It’s not just cool toys to play with or a way for them to make a good living.
These products and tools are important to users. Critical. The market for technology is not those who invent it. The market is everyone: people supporting families, struggling to feed a family on an income too small for the purpose. All the folks trying to survive hard times, to improve their living conditions, to get by with very little are the real end-users for all of this stuff. To make it inaccessible to any but the well-to-do is the equivalent of turning off our electricity and water and has much the same effect. Computers and software are not luxuries and haven’t been for years.
Having tools to make pictures, keep complicated medical and study schedules and many more life functions are not optional extras. Corporations, big software companies like Microsoft and Adobe, our so-called Congress, insurance companies are all playing with our lives. We don’t matter at all except as a source of income for them.
As for ZDNet’s contention that the corporate world will have to accept Windows 8 (the implication being that they have no choice in the matter), I have a news flash. I’ve recently been visiting companies with whom I’ve worked in the past. They are switching to Macs. Entire companies are dropping Windows. Small companies right now because they aren’t as heavily invested in an operating system, but small organizations are the bellwethers for the big trends that follow. These groups are doing their development on Unix or Linux boxes — which is not new because they have been using them for development for years — and everything else on Macs.
Why I asked? Because they won’t touch Windows 8. They don’t like it. They won’t buy it. Just a little reality check for anyone listening. You cannot force people to adopt things they do not like, no matter how big and powerful you think you are. When you stop listening to your customers, your users, the people who made you big in the first place, you are likely to discover as so many others have before you that the world needs you a lot less than you thought. Where’s DEC? Where’s Wang? Where’s RCA? Westinghouse? They’ve either disappeared or been absorbed to become nothing more than a logo and a memory.
The business world is ripe for the plucking. They want an operating system that will run familiar applications as Windows did. Nature and business abhor a vacuum. I bet they are already circling. Not just Mac, but many others.
Earth to ZDNet: there is life on the planet! You might want to get back in touch with it.
- Adobe claims over 500K paid Creative Cloud subscriptions (electronista.com)
- Adobe: Cloud gives ‘best value’ for users (zdnet.com)
- Adobe to Stop Selling Boxed Copies of its Creative Suite Software, Inc. Photoshop (petapixel.com)
- Why Adobe (and other vendors) should give away older software (reviews.cnet.com)
- Adobe releases Creative Suite 2 for free (neowin.net)
- John Pavley: Renting, Buying, and Stealing: The Future of Software Applications (huffingtonpost.com)