Camera Industry: the trend towards “good enough” is affecting enthusiasts too

See on Scoop.itBooks, Writing, and Reviews

From ATMTX PHOTO BLOG

A lot has been written about how smartphone cameras have decimated the point and shoot market. It’s actually worse than that. Most regular people, non-enthusiasts, don’t really want to use DSLRs — they’re just too big and cumbersome. I see former DSLR owners just bag it and end up using smartphones instead. But how about people like me, the crazy, passionate photo enthusiasts. What are we doing?

Well, we are falling victim to the “good enough” mantra too.

I see two distinct groups of photo friends. Some diligently continue to use DSLRs for their serious work and then flip over to an iPhone when capturing casual snaps. I got a laugh when we go on photo walks. We all have expensive, sophisticated gear and we end up taking group pictures with an iPhone. These people are the same as the masses, documenting their world on smartphones. Except, for their serious pro or hobby work, they break out the DSLR. It’s like they have two distinct modes.

The other group, which I’m a part of, have embraced mirrorless cameras or even premium point and shoots. They may still own a DSLR but use it infrequently. These people tend to use tweener cameras (between DSLRs and smartphones) for both their serious and casual work.

Which ever group you’re in, there is no right way, of course. And I’m sure there are some people who don’t fall conveniently into either camp. The point I’m trying to make is that it’s going to get even harder for camera companies. Most cameras, especially under typical conditions, are now good enough. People know this. There is no longer a pressing need to update to the next model. The camera and sensor companies have done too well. They are perfecting themselves out of business.

So what can these companies do? There are still a few under served niches. Sony is the first to the mirrorless full frame game. Perhaps some others will follow. There is the retro camera movement that Fujifilm is leading. Nikon has followed with their Df. But ultimately, as the market saturates, these companies need to be in the aspiration business.

See  the rest of the story at ATMTX PHOTO BLOG

Marilyn Armstrong‘s insight:

I can’t argue with any of this … and that worries me. Because “good enough” really isn’t the same as “good.”

See on blog.atmtxphoto.com



Categories: Cameras, Photography, Reviews

Tags: , , , , , ,

8 replies

  1. I studied some Photojournalism. Had a Minolta X700. Good camera. Bad photographer.
    Never did master that thing. I am not technically inclined. I could develop my own film though (Woo Hoo!)
    When the ‘point and shoots’ emerged I coulda swore I saw the ‘writing on the wall’ … small, light, easy to use, decent images …
    If they advance the lens somehow …

    Like

    • Many newer P&S have remarkably good lenses – Garry uses a panasonic that has a fantastic Leica lens on it. The super high end P&S’s are competitors to the big DSLRs. They have come a long long way in a short time. Even the mid-range P&S’s are surprisingly high quality. I tend to buy high end ones that have gone down to very low prices because a newer version is coming out. Often, it turns out the newer one isn’t better than its predecessor and I got a huge bargain.

      Like

  2. I stated my opinion… with all due respect I’ll keep it. And the article is probably to long for me if it takes that long to make a point ! but I thank you.

    Like

  3. Because good enough … isn’t. Never will be.

    Like

  4. People write with pencils, pens, typewriters, computers or cellphones as texting. Some would consider text speak writing. I would disagree. The same goes for cellphone captures and photographs.

    Like

  5. Looks like a win-win for everyone. 😉

    Congratulations again on your Freshly Pressed. Isn’t it a great feeling to be recognized!

    Like

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