Statistics are a hot topic among bloggers. Some of us obsess over them. I don’t obsess exactly, but I’m aware and interested. I take a daily look. Usually.
Over all, things are looking up at Serendipity. There has been a slow but steady increase in readership over the past 7 months. It’s encouraging — and today I breached a threshold.
I’ve got 5,000 blog followers, the only followers I feel I can (more or less) accurately count.
I have no idea how many Facebook “friends” check out my blog. I suppose a majority of them occasionally check out a post, but most are linked to me because we play (or played) the same game(s). A few hundred more follow me via Twitter and Tumblr. I have no idea how actively they follow. I have no idea how actively anyone follows unless they comment or otherwise make contact.
WHO IS ACTUALLY READING ME?
I’m sure at least half of my 5,000 blog followers are no longer actively following me or were never really following me at all. Some are spammers and con artists, pornographers, trolls and troublemakers. I don’t hear from the real weirdos … and there are a few of them, too. The conspiracy nuts, the ones who are planning to overthrow the government but hopefully lack the skills to do more than rant.
Many followers sign on hoping I’ll do a reciprocal follow. I don’t. Won’t.
For anyone who wants me to follow them, I often check out sites because a comment catches my interest. Don’t send your link if you haven’t read a post or two on my site. I’d just as soon you not send your link at all. If you comment, I’ll have all the information I need to find you. Sending your blog’s link as a comment is rude.
Everybody’s numbers fluctuate. They go up and down without any obvious reason. Unless it’s a multi-week nose dive, I don’t worry about it. Usually, there’s no apparent reason. Or, it can be a seasonal thing. Holidays, the weather, political stuff — all these and dozens of other factors will change what people do online. I used to fret over it, but my recent life has been so stressful, I decided to make blogging a stress-free zone. I know if things get slow, they will pick up. Eventually. Blogging on the same site for three years has taught me patience.
And, of course, I’m a wild card, maybe the biggest wild card. Because I’m the primary writer. I post every day and have for more than two years, only missing the period when I was too sick to do it.
Even at the best of times, all my posts are not brilliant. I have inspired days and blah days. Sometimes, I think a post is terrific, yet no one agrees. Other time, I think a post is dull, pedestrian — but it gets tons of hits. Go figure. I’m definitely better at gauging my work than I used to be, but that brings me up to maybe 50%. The rest of the time, I think I’ve got it nailed, but I don’t.
THE COOL KIDS
I keep hearing that there are “cool” bloggers who are hyper popular and garner all kinds of awe and adulation. Everyone (apparently) wants to be one of the cool kids. I don’t actually know who the cool kids are because I avoid extremely popular sites. They are so busy, it’s impossible to have a dialogue with anyone. Or at least, I can’t. I’m not going to line up to be heard.
I think there is a tipping point when a blog becomes an enterprise. It gets too busy, too professional. I’ve seen blogs morph from personal blogs to businesses. I wonder if the bloggers even realized what was happening.
The first symptom? They stop responding to comments … or only respond to a particular group of followers. If I comment but never get a response? I will stop reading and following. I don’t require 100% reciprocity, but I need some acknowledgment. If you are too busy to ever answer my comments, you are too busy for me.
TAKING A LONG VIEW
I prefer to take a long view of statistics. I have yet to match, much less exceed, the numbers I made in November 2012. I had a lot of help that month. We had a highly controversial presidential election and a super hurricane which conspired to make the Internet a wild and crazy place.
I’m getting back up there gradually, month by month. Statistically speaking. This time, maybe it won’t be a fluke and it will stick.
Then again, maybe not. I’m sure I won’t post every day forever. I’ll get tired someday. Not soon, but eventually. Nothing is forever. Definitely not me.