A RARE MOMENT OF CIVILITY IN THE SPAMALOT UNIVERSE

We all get a lot of junk email. I suppose I should be grateful that I don’t still get the pounds of paper I used to get. I felt guilty throwing away all that stuff … but I can delete email with nary a twinge.

A few weeks ago, I entered a contest to win a free Kindle. It turned out the result was that I got subscribed to dozens of indie author websites. I’m all in favor of free books … but this was a deluge of stuff and it was an avalanche, gaining momentum as it hurtled down the mountain.

I’ve been unsubscribing as fast as I could find the right link.

A few days ago, I got this email. It was so polite, so civil, so … well … just nice, I actually resubscribed just because I appreciated there was at least one person who recognized that spamming your potential followers might not be the best approach.

I was so impressed, I re-subscribed. Just to show my appreciation.


Dear Marilyn,

Last Friday you received an e-mail titled “What fantasy books to read for the summer”. This e-mail was sent to almost 5000 people, whose addresses were obtained through a contest run by http://www.freekindlegiveaway.com, a contest for which I was one of the sponsors.

One of the terms for participating in that contest was to agree to be subscribed to a number of authors’ mailing lists, including my own. This contest was run a few months ago, and I received your e-mail addresses early in June.

jeroen steenbeke books page

I hesitated using your e-mail addresses. Before said contest my mailing list only had 83 subscribers, so a sudden growth of 6000% is no small thing. That said, the responses to Friday’s mail have been mixed. I’ve seen a surge in downloads, and I’ve also seen a surge in unsubscribes. I kind of expected that. Had I participated in a contest that required me to subscribe to mailing lists I would probably unsubscribe at the first received e-mail as well. What I had not expected was the number of people who filed complaints with MailChimp, or the response by MailChimp itself. In essence: they strongly urged me to reconsider my strategy for obtaining new subscribers.

I have given this some thought, and have, after some consideration, decided to automatically unsubscribe every single person that received Friday’s e-mail. As such, this e-mail is a confirmation that you are no longer subscribed to my book update mailing list, and will not receive any future mass-mailings from me unless you manually resubscribe through my sign-up page.

In addition, I would like to apologize for any inconvenience my mails have caused. I am not a fan of unsolicited mail myself, and each time I get a newsletter I don’t remember signing up for I have a tendency to complain rather loudly. I am sorry for having caused similar discomfort to others, and I hope you’ll all forgive me.

Sincerely,

Jeroen Steenbeeke



Categories: Books, Humor, Kindle, Spam

Tags: , , , ,

8 replies

  1. I am impressed. That sounded like a letter from a real person. It could be a strategy I guess but I’d like to think it wasn’t.

    Like

  2. Heh, my first thought was “oh, what a nice chap”, my second echoed EvilSquirrel’s 🙂
    Either way, nice!

    Like

  3. If I were a cynic (Oh wait, I am!), I’d say this was a brilliantly clever way of using the power of mass spam to win over real, true blue subscribers by apologizing to those that were spammed. I admire the personal outreach, though. Nobody wanting to sell me Cialis can even figure out my real first name is not Evil…

    Like

  4. That was very refreshing.
    Leslie

    Like

  5. Civility….that was my first mistake.

    Liked by 1 person

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