Just as self-publishing has redefined authorship for many people, so has the “design-your-own” clothing business changed what we wear. Specialty shirts for teams, schools, and organizations have long been an industry, but in recent years “swag wear” has become ubiquitous. It’s everywhere. There’s slogan clothing for anything you can think of. And a whole bunch of stuff you would never have thought of.
You can find a commemorative shirt for movies, authors (living and dead), as well as every book and concert tour … not to mention TV shows and their individual characters, historical, alive, or fictional — and any combination of the aforementioned.
I don’t remember exactly when tee-shirts with clever sayings became the clothing of choice for everybody, but if I had to take a guess, I’d say about 30 years ago.
Marilyn and Garry by Bette Stevens
That’s the first time I remember buying a tee-shirt that had people stopping me on the street so they could read it. It gave humorous definitions of world religions as they relate to the word “shit.” The only problem was it took a while to get through all the words, so I had to stand there and wait for people to finish reading.
Since then, the world has burst into a blooming bouquet of slogans and logos on all kinds of clothing, though not yet (but never say “never”) on business suits. It will happen. Just please, not yet.
Somewhere along the line there came into my world “CustomInk” who can make anything you want in the way of a tee-shirt, sweatshirt, mug, mousepad, pen, calendar, or poster. You name it, they can put your design on it.
Use a photograph, drawing, or use the company’s design tools to create something that says “me” or “you.” I’ve done both. I’ve designed special shirts as Christmas and birthday presents … and of course for Serendipity because … well … why not? Of all the enterprises in which I’ve participated throughout my life, this one is the most “me.”
There are hundreds, probably thousands of places doing custom design and printing. CustomInk happens to be the one with which I have worked. Despite sticker shock, I’ve never been disappointed with the quality of the product. I tend to reward companies that do good work by continuing to give them my work … however little it may amount to in the overall scheme of things.
Since the subject in this week’s “Discover” challenge is essentially “clothing that defines us,” what could possible define us more than unique clothing we design and create?
I should also point out what I kick I get out of designing stuff. I’ve always enjoyed design, whether it was illustrations for a technical guide, a book cover … or a tee-shirt. There’s a special satisfaction in designing apparel. It’s not high fashion, but it’s my fashion. These days, you don’t have to wait for someone else to come up with your perfect fashion statement.
You can make your own statement. Using your own words and pictures.
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