Do YOU wonder where the yellow went? Or who wrote the book of love?

Sometimes, advertising really sticks with you. This one sure has. Pepsodent. Is that toothpaste still around? What was irium? I.M.P.?

And where did the yellow go? I wonder, wonder who wrote the book of love? Did he steal all the yellow?

Author: Marilyn Armstrong

Writer, photography, blogger. Previously, technical writer. I am retired and delighted to be so. May I live long and write frequently.


    1. Now there’s a scary concept! It turns out — I looked it up — it’s Sodium Lauryl Sulfate (SLS) — a foaming agent naturally derived from coconut and/or palm kernel oil. It has never been used in ANYTHING except Pepsodent. if you google it, you get all things Pepsodent.

      Irium. At least it isn’t a radium derivative. I suppose we needs be grateful.

      Liked by 1 person

      1. I did Google Pepsodent and found out far more than I cared to know 😉 Pretty much their advertisers made up a fancy word that was totally meaningless. When asked, they said they meant SLS, but nobody else in the Universe called it Irium. But I like my hypothesis better, a bit of radioactivity for the glowing smile, at least until your hair and teeth fall out.


  1. Nice. I wonder where all the cool jingles went but it might be because I don’t want TV. All I hear on Youtube streaming music is “I have Type 2 Diabetes” and “Ask your doctor if Strichnine is right for you.”


    1. Garry can do a brilliant imitation of those TV advertisements. “And, if you act RIGHT NOW …” That was my first professional writing work … those ads, but for magazines. Somehow, that wasn’t as awful as they are on TV.

      Liked by 2 people

  2. To answer a question, Pepsodent is still around but only offered in some bulk bargain retailers like “Dollar Stores” etc. My Aunt & Uncle used it and I loved the wintergreen flavor so, when I visited them in Buffalo NY, I looked forward to using Pepsodent. My Parents would never buy it, they were Colgate folks.

    Liked by 1 person

    1. We are deep into toothpaste that is gentle on your gums. I actually like the more commercial brands better, but my gums have made a firm statement about the issue. I go with the gums.


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