Do YOU wonder where the yellow went? Or who wrote the book of love?
Sometimes, advertising really sticks with you. This one sure has. Pepsodent. Is that toothpaste still around? What was irium? I.M.P.?
And where did the yellow go? I wonder, wonder who wrote the book of love? Did he steal all the yellow?
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WHY WE DON’T GIVE UP 
GET OFF MY LAWN – A SECOND LETTER FROM PLANET EARTH – by TOM CURLEY 
MEDIA WAR STORIES – EPISODE 19 
WELCOME TO 1789. FINALLY, WE CAN RESTORE SLAVERY 
SERENDIPITY - SEEKING INTELLIGENT LIFE ON EARTH 
Whoever wrote the “Book of Love” was playing a joke on all of us.
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….or is that “whomever”?
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Do anyone write “the book of love”?
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So was the Colgate “Ring of Confidence” radioactive too?
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Probably. I have a couple of vases in the house whose lovely yellow glow actually WAS made from uranium. No one knew back then how dangerous is was. Come to think of it, I sold them. They made me nervous.
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Uranium glass. I have seen it for sale on eBay. Only learned what it was a few years ago.
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It white and it glows in the dark. It was popular in the late 1800s and early 1900s. It’s very pretty and decorative, but it really IS radioactive.
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To answer a question, Pepsodent is still around but only offered in some bulk bargain retailers like “Dollar Stores” etc. My Aunt & Uncle used it and I loved the wintergreen flavor so, when I visited them in Buffalo NY, I looked forward to using Pepsodent. My Parents would never buy it, they were Colgate folks.
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BRO, My folks were also Colgaters.
Now, as for mouthwash……
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We are deep into toothpaste that is gentle on your gums. I actually like the more commercial brands better, but my gums have made a firm statement about the issue. I go with the gums.
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Nice. I wonder where all the cool jingles went but it might be because I don’t want TV. All I hear on Youtube streaming music is “I have Type 2 Diabetes” and “Ask your doctor if Strichnine is right for you.”
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Garry can do a brilliant imitation of those TV advertisements. “And, if you act RIGHT NOW …” That was my first professional writing work … those ads, but for magazines. Somehow, that wasn’t as awful as they are on TV.
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So, who DID write the book of love?
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I think irium was similar to radium so that you’d have a glowing smile 😉
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Now there’s a scary concept! It turns out — I looked it up — it’s Sodium Lauryl Sulfate (SLS) — a foaming agent naturally derived from coconut and/or palm kernel oil. It has never been used in ANYTHING except Pepsodent. if you google it, you get all things Pepsodent.
Irium. At least it isn’t a radium derivative. I suppose we needs be grateful.
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I did Google Pepsodent and found out far more than I cared to know 😉 Pretty much their advertisers made up a fancy word that was totally meaningless. When asked, they said they meant SLS, but nobody else in the Universe called it Irium. But I like my hypothesis better, a bit of radioactivity for the glowing smile, at least until your hair and teeth fall out.
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It certainly WOULD add a glow. I noticed when I looked up irium, ONLY Pepsodent every claimed to use it. For all I know, it was carpet detergent with a hint of uranium for a picker-upper.
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let us not forget Speedy Alkaseltzer and my personal nemesis “My baloney has a first name it’s
O-s-c-a-r”…
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I’m still hating that buck-toothed beaver in the Ipana commercial. I had very buck teeth before braces and I LOATHED that ad.
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How can one forget? Still chuckling over it.
Leslie
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Worse than any song could possibly be. Advertising songs are brain drills. The ONLY worse toothpaste ad was Ipana and that buck-toothed beaver.
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LMAO I do remember this ad. OMG
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Gets stuck in your brain, doesn’t it?
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Our did and does. The old days surprise mow than the new fangled jingles
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Reblogged this on Ancien Hippie.
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