Do you remember when we competed to get the “Freshly Pressed” award? When there was a weekly prompt that they actually read and supposedly “judged” for quality and uniqueness?
Remember when one day, it vanished? We didn’t even get a marketing letter about that one. It vanished and never returned and Freshly Pressed went with it.
Can you recall when we got little prizes and bonuses for however many views we got … or the number of “likes” or “follows”? That was when blogging was what the platform was about. Almost every author I followed had an active blog on Word Press.
Gradually, all of that has dribbled away. With dissolving the last of it including the Daily Prompt which has got to be the most effortless prompt in creation (and is probably done by a generating app in someone’s laptop), they’ve taken a platform famed for its connectivity and unique friendliness and dropped to see if they can make two billion next year on top of the billion they got this year.
I know everyone says that “WordPress is free,” but how many of you do NOT pay a fee to upgrade your site? Most of us pay. It’s not the $49.99 a month they want for their business site, but most of us don’t have that kind of money and what’s more, we aren’t businesses. Authors, artists. Thoughtful people with ideas to share. Painters with art. Musicians.
Religious people and atheists share a platform and manage to communicate with each other in a world where this kind of communication is almost unheard of.
I would like to think that somehow, WordPress will still be the same place it used to be, but I doubt it. In every other blogging site where they have wrenched the soul out of it in the name of somehow making a lot more money, the results have been catastrophic. Most of those sites are gone — entirely. The rest have become something so different no one recognizes them. Remember when Reddit was the “hot spot” to get your work recognized? They changed it and now, it’s no kind of hot spot. No one cares if their material is there. It doesn’t matter.
Now, it’s all about monetizing your site. Monetizing? I am retired. I don’t sell anything. When I was selling things, I had a commercial site on a commercial marketing platform. I paid my way along with all the other business sites. In 2008, when our economy crashed, I ended that business. It was not a good business for those financial times.
I missed the extra money, but I was done with business. Meanwhile, I had been blogging a little here and there. GeoCities (remember when Yahoo did something?) and Storyline (I think that was the name — they sold themselves to Facebook which promptly dissolved them; they are gone). There some others until I hooked onto WordPress and found a home.
There were good years — 2012 through 2014 — and then they started urging us to make money. They would help us. Which was interesting because before that, it was illegal to try to make money on your site. We were bloggers, not businesses. Our goal was to talk about art and books and ideas. To be thoughtful, intelligent, creative.
Now … what will it be? If we aren’t bloggers – thoughtful and creative – then this is another Ruby Lane where businesses line up on a platform and everyone sells whatever they’ve got. I’m not a business. I’m not going to be a business. If I wrote another book, I could publicize it, but that’s not a “business” and anyway, writers don’t have a lot of spare change.
So this is a retrospective to what this platform was and I wish would remain. It is a sad farewell to something which is about to start its long slide to nothing special.
Should WordPress — against all odds — create a business audience out of 12-million bloggers (something no other organization has yet done), it won’t be “our” WordPress, just be another business platform.
Worse, it’s doomed to failure because this isn’t that audience. I keep saying it. The first and possibly ONLY rule of marketing is “KNOW YOUR AUDIENCE.”
WordPress doesn’t get that.
I am linked to many of you as followers and vice versa. If you get my emails indicating I’ve posted, we will stay in touch. There are a lot of people trying to figure out a more direct way to keep in touch. I’m on top of that.
In the meantime it turns out money is what matters, forever and through all eternity. Ah-men.