Why do publishers ONLY publish potential best-sellers? Many books we read from in those old days were not wildly popular. Publishers understood a good book deserved publication, even if it wouldn’t be a bestseller. Our literature would be a very poor place if we only published the most popular genres.
It’s true I don’t read every kind of book anymore, but I did when I was younger. I did when I was a kid and right through most of my adulthood. Only during the past few years has my taste become more specific.
I read all of Dostoyevsky in one year. Aside from never remembering anyone’s’ name, I mostly enjoyed them. I couldn’t read them now — too gloomy — but when I was 15? It was great stuff! I’m also pretty sure none of those books ever made anyone’s bestseller list. Can you imagine Proust topping the best-seller list? Or Gorky?
All writers wrote more and less popular material. Not everyone likes every book or every genre, but that ought not to be the only reason a book gets published. It’s depressing for writers and very off-putting for those who have written GOOD books and know that there isn’t a publisher on earth who wants it because it isn’t in one of their “niche” areas.
When I worked at Doubleday, we published anything that was reasonably well-written. We had more than a dozen book clubs that catered to specialized audiences as well as two generic clubs. I ran (they made me do it) two libraries: American Garden Guild (I learned a lot about plants!) and Doubleday Romance Library. To this day I know more ways to say “fell in love” than you can shake a stick at.
None of this stuff had to be bestseller material. It had an audience. The major point of book clubs what we knew there was an audience for just about everything, so we published for everyone. From military book clubs to science fiction and crime, if you wanted to read it, Doubleday published it and probably had a book club dedicated to it, too.
Many books were published because a real, live human editor felt it was worth the paper and ink.
Today, if you aren’t writing something the company’s editorial software thinks is “hot,” no human editor will so much as look at it, much less publish it.
Which is why writers end up with a boxful of computer-generated rejections. The computer scanned it, didn’t find the right buzz words, and threw it away. I finally had ONE editor willing to look at my book … and — this is true — he died a few days before he got to it.
I gave up. Not that I wrote anything really great, but it was worth at least a read or two.
It really is going to be a sad batch of literature we leave to the next generation. Good thing there are still books from earlier years to read. So many great writers will never publish or will self-publish and no one will notice them.
Okay, this is my rant of the day. It worries me that so few writers get properly published. Excellent writers are rare beasts and deserve notice. Deserve publication. And all good writers deserve to have at least one hardcover book that comes with the delicious smell of ink fresh from the press.