We bloggers are endlessly in search of answers. All kinds of answers. I am, in particular, forever seeking an answer to the ultimate blogger query.
What makes people follow me? Why are some posts popular while others — which I think are better — are not?
I think I’ve got it part of the answer. Not the whole one. There are just some posts that, for reasons I cannot fathom, become wildly popular and I never figure out why.
The more typical answer became obvious while I was reading someone else’s post titled “Excellent Demo.” It was about a software presentation to a prospective client that goes horribly wrong. The WiFi connection doesn’t work. The hot spot tool doesn’t help.
It’s humiliating and the kind of experience we have all had. It’s painfully universal. I can remember at least two horrible professional moments, both involving cameras. After more than 30 years, they remain cringe-worthy and painful to the touch.
His company got the contract anyhow. He wondered why?
I realized the answer was probably simple. Everyone in that room — at some time or another — had a similar experience. That the demo went badly generated a visceral empathy with the audience. The disaster didn’t sell the product, but it didn’t unsell it, either.
Back on Serendipity, I noticed the two posts that did better than usual were both about the kind of stuff that happens to everyone. What was the common thread? I looked at other popular posts.
I looked at the list of my all-time most popular posts. Not including camera, movie, television, and technology reviews which have an evergreen cycle, all Serendipity’s most popular posts have a universal theme, something to which anyone and everyone can relate.
I don’t write this way on purpose. I’m betting most of you don’t design your style. It comes out of you. It is you. I can control my subject matter, but I have little control over my style. When anyone asks about my “process,” I come up blank. What’s a process?
I don’t have a process. I get an idea. I write about it. It may leap out of a conversation with Garry, a comment I make on someone else’s blog, a book I’m reading, a TV show I’ve watched. A dream I had or what the dogs did. Many are anecdotes … things that happened here and elsewhere. Often, the interesting part of the story isn’t the event, but how it affected me or others.
There are blogs that deal with issues. Some special interest web sites which talk about current events, news, politics, religion, archaeology, history, the power structure, education. Some are all about history or literature. Or talk only about movies. They have their audiences, people who are interested in the things these bloggers write about. I and many of you reading this have special interests too, but mostly, we are interested in life.
That’s what we write about it. Sometimes, it’s a story with a beginning, middle, and end. Nice and tidy. As often as not, it’s a memory, a string of thoughts wrapped around something that happened. A wish, a wisp, a wistful moment. And strangely, other people enjoy reading it.
Go figure, right?