Closing in on 2 years of blogging, with more than 1500 posts and over 100,000 hits … I’ve think I’ve finally figured it out. The secret to getting more readers, more followers, more hits, better stats is that there is no secret.
Just do it.
Post interesting material often. Include graphics. There is a direct correlation between number of hits and number and quality of posts. Although some posts go bigger than others — often not the ones you expect — the difference isn’t huge, more incremental than geometric. Most of my posts get reasonable hits. Some do better, some get ignored (I rerun these, often with much better results second time). A few posts generate big numbers. Every once in a while, something hits a hot button, but typically the number of visitors per day doesn’t change much. What changes is the number of articles each visitor reads when they visit.
Some of my biggest days have been those with low visitor counts, but when each guest accesses 3 or more posts and/or pictures.Visitors average around 100+/- 15 — so between 85 and 115. Hits that come through the Reader or email do not count in the totals so you can reasonably assume you have more people reading you than stats indicate.
If guests hang around and read a lot, open pictures, poke around, you get the bigger hit counts. I’m betting the same people come almost every day. If they find interesting things to read and view, they hang out. Which is what you want them to do.
There are slow days of course. Everyone has them. And hyper-active days. We all have them, too. On a very active day, I might get 150 visitors, but that doesn’t mean the hit count will be 50% higher than on a day when I get 75 visitors. On a high visit count day, each visitor may only read (hit) one post while on a different day, each visitor may hit 3 or 4 times.
For example, on a day last winter when a blizzard was on the way, I had more than 250 visitors, but each one only read one post … the one about the coming storm. So it was a good day, but not extraordinary. My highest hit days were specific posts where a lot of people — thousands — came to see a single post. Every other high hit day included a normal number of visitors who spent more time exploring my site. No hocus pocus, no magic recipe.
Putting out the welcome mat.
The design of your website matters. You will absolutely get more people to stay long, read more stories, look at more pictures if you make it pleasant and easy for them. Make it easy to find past posts by subject, date, key word search. The more ways you help your guests find stuff that interests them, the better.
When I am on a website and can’t find a search box, no list of previous posts, no keyword search, I give up and go elsewhere. The web is infinite and gives us uncountable choices. Make your site accessible — transparent — and visitors will stay.
What I’ve figured out.
I know a few things and here they are:
- Articles about technology have a long shelf life. Reviews of cameras, computers, telephones and other techie stuff don’t get a lot of hits when they are first published, but continue to get hits for months, sometimes years. As long as the technology is in use, people who are shopping will look for reviews.
- Book and movie reviews (unless they are particularly “hot”) don’t usually go big initially, but will continue to get hits forever, as long as the search engine can find them.
- News and current events get a lot of hits when first published, but have no long-term interest.
If you are in this for the long haul, the backbone of your blog will be articles of enduring interest. Perhaps not the sexiest stuff you write, but stuff that contains information people need, reviews people look for. Pictures — properly tagged — get hits forever.
If you post a lot, older posts become hard to unearth. Even when you know the name of the post and search for it by its name, items older than 6 months old may not turn up. I don’t know if there’s anything you can do about this short of opening a new site.
What I do? I sift through archives, pick out the best pieces. Re-edit and re-publish them. Doing this prevents them from disappearing forever.
How often is often enough?
I’m going against common wisdom. I am sticking my neck out here and saying that a post a week isn’t enough. One single post per week, unless you are brilliant, writing about a subject with a guaranteed audience, are already famous so anything you post will get lots of attention — once a week isn’t enough.
Who makes a success of once-a-week blogs? Historians. Scholars. Well-known authors (though most of them post much more often). Newsletter writers. Everyone else?
You need to make visiting your website worthwhile. That means stuff to read. Entertainment, information. Great pictures. If you really don’t have time to create sufficient material to feed your readers and keep your site humming, maybe consider joining forces with other bloggers and take turns producing content? Without enough content, your site isn’t going to do much.
The formula is simple. Write well. Post often. Include pictures.
And finally: HAVE FUN! If you aren’t enjoying it, making friends, forming relationships, what’s the point? Successful writers and bloggers have verve and enthusiasm. You can’t fake that.