THEY ARE ALL OUT TO GET YOU. OR TRYING, ANYHOW.
Google is spying on you. So is the government. And Amazon, and almost every single website you visit … even if you don’t actually visit it but just pass briefly through a photo that’s linked to the site. Every bit of raw data is collected by some database (search engine). Usually more than one. I know this because I helped build these databases. No kidding, I really did.
So unlike most civilians who didn’t think all this data mining would get personal, I figured it would inevitably spread to pretty much everything.
Google was the winner in the search engine war because it was, from the beginning, better than its competition. It still is. No one has created a better search or data mining engine, though this doesn’t preclude future competition. Technology never stops trying to build a better whatever.
Google built an empire on their engine. The best, fastest, most complete database in the world. Knowledge is power, so it is said. Google has continued to add to that base and use it in many profitable ways. Mostly, by making advertising personal.
ABOUT THOSE UGLY SPYING RUMORS THAT AREN’T RUMORS
Does Google spy on us? You betcha. ALL the Databases everywhere are collecting information about everyone around the world. Don’t think for a moment it’s just an American phenomenon. Not hardly. Google does it better and more thoroughly and more openly, but spying via computer has become the way the world turns.
Information gathering is a million times (or more?) faster than it was in the early years. Where it goes from here is anyone’s guess. But does that translate to everyone knowing your secrets?
EVERYONE KNOWS EVERYTHING ABOUT EVERYONE, RIGHT?
Not really. Your buying habits are public even if you don’t shop online. Those discount cards and other store ID cards track every purchase you make using any kind of plastic, including your debit card. This information is mined by a parent company, sliced and diced and sold to other companies. Data mining a huge industry and you are both a product and a target. (Think about that for a while.)
But as for the rest of our lives …
Just because we can accumulate information at warp speed doesn’t mean we have the ability to do much with the raw data. The ability to collect information has far exceeded anyone’s — Google’s or the government’s — ability to analyze and make sense of it. Piles of raw data are accumulating on servers, but it isn’t doing anything.
I laugh at the idea that the government is tracking each of us. Personally. They are so buried in their own data, they are barely keeping their collective and individual heads above water. By trying to monitor everything, they effectively wind up monitoring nothing. The amount of data collected by satellites alone is overwhelming.
The terrorist they caught the other day wasn’t on the radar and probably, neither will be serious future threats. There’s so much information it has effectively become no information. Huge heaps of raw data is the same as no data. To make that data useful, an army of analysts would have to start working on it yesterday. No government is hiring an army of analysts, which means the data will grow old and meaningless without anyone having so much as skimmed it.
Solving crimes and dealing with terrorism will continue as it always has. Live agents, police, the military — aka people — will use the same forensic methods “as seen on TV” to get the job done. They will rely on informants and citizens to report suspicious activity. They will follow clues, leads, and try to find people who are doing dangerous stuff. Let’s hope they are successful.
Relax. They are tracking your shopping, but they don’t give a hoot about the rest. If there’s information about you out there? Odds are no one will ever see it or be able to find it. You would have to do something to bring yourself to their attention — which I highly recommend you not do.
Meanwhile, all the information gathering engines are busily gathering everything.
Everything is, practically speaking, identical to nothing. Your secrets are safe from everyone except companies who want to sell you stuff. They can always find you.