FEELING PIQUED? – Marilyn Armstrong

FOWC with Fandango — Pique

Pique is such a cute little word. It’s the right word, mind you, but it doesn’t really cover the territory.

I am in a life and death struggle with AT&T, which is interesting because I’ve closed my account with them. Apparently, for the privilege of not working with them, you have to pay for that, too. In their system, if you call them, you have to pay them for “an upgrade” even if you don’t upgrade. Even if you were talking about it, decided not to and hung up. They will still bill you between $70 and $90 (assuming you didn’t buy a phone … more if you actually bought anything at all) for having talked to them.

That’s a hefty bill when you’ve actually done nothing at all except discuss what plans are available. I have concluded — and not lightly or without serious thought — that anything they tell you via customer service is a lie. Either it’s an outright lie intended to just shut you up and get you off the phone, or it’s something they made up just to get you off the phone. I call that “making it up as you go along” but perhaps you can come up with a more colorful name.

To get “make it up as you go along” service, you need a manager. They will even send you “the deal” in writing and no one else will have heard of it. They will give you long and complicated case numbers, but no one will do anything about them. If you are working with my bank, they will tell you they’ve taken care of it and if you call back, you’ll discover no one did anything at all. They completely ignored you.

That’s the third part: completely ignoring you while pleasantly agreeing with everything you say.

Why is customer service like this? It wasn’t always like this. There was a time when customers were valued. For that matter, when workers were valued. Now, no one is valued unless they own the company or run a major piece of it.

The important thing to remember is:

Trying to find peace with customer service

They will tell you they understand your frustration. They do not comprehend the difference between “pique,” “frustration,” and “lethal rage.” They don’t realize that 9 or 10 pointless conversations with customer service don’t make you a bit frustrated. They make you angry enough to want to strangle whoever is on the other end of the line.

Pity you can’t reach through and grab them by the throat, isn’t it?

I’m feeling a little bit “piqued” at AT&T. Just a bit of pique. Nothing serious.