Bad customer and technical support is the new good. You only think it’s bad. The problem is your attitude. Or so they’d have you think.
YOU CAN RUN, BUT YOU CAN’T HIDE
All the big technology companies are working hard to save a few bucks. Competition is fierce. Every penny counts. Since executives won’t accept lower pay nor will stockholders accept lower returns, it’s customers who fill the cost-cutting gap.
In the race to be the cheapest, tech companies stopped including chargers with devices. No manuals. No system software. No reinstallation software. Short power cords that don’t go from an outlet to a desktop. No connector for printers, speakers or whatever. Everything you need to finish setting up costs extra.
Customer service was the first thing to go. They hired people who don’t know anything, don’t understand or speak English. For all I know, they don’t understand or speak Spanish either. They aren’t trained, don’t know the products. And since manufacturers no longer include documentation, you don’t have the option of taking care of it yourself.
No company — not cameras, computers or software — includes documentation. I became obsolete years ago when the industry decided no one reads the manuals. So they fired the tech writers, put some generated information in an online PDF. They figured customer service techs would handle the fallout. But they don’t. Many of us would be happy to fix minor glitches but have no alternative to spending our time on the phone, frustrated and angry.
THE PLAN IN ACTION
You can’t say they didn’t have a plan. Corporation had a really terrible plan. It was such a bad plan that everyone adopted it. Of course, these days any plan is a big deal being as we live in a nation that hasn’t had a viable plan for anything in more than three years. And now, we have a plague. How cool is that? It’s not a Microsoft issue or a Dell thing. It’s not a plan that anyone can claim as their own. It’s a cross-industry problem, affecting virtually every tech corporation in this country.
Bad has become the official new good. Really and truly good is remarkable and so rare.
WOULD IT KILL THEM TO INCLUDE A MANUAL?
In every industry, business, service — service support stinks. It doesn’t matter where you go. You’ll get the same lousy service. It’s the great leveler.
Sometimes, you get lucky. The guy or gal you connect with knows the product and you think “Wow, that wasn’t bad! Maybe it’s improving.” The next time, it’s the same old, same old. Mostly you spend hours online listening to the worst music ever written and every once in awhile they point out how important you are and the next time anyone can take your call, they will.
Okay then. I think it’s possible I’m still on hold.