“Due to events beyond our control …”
“Your payment is overdue …”
“You car payment is due on the …”
“Your zero payments are now complete and full payment is now due …”
Somehow, “due” is never a positive word. Well, maybe the due-date for a birth is okay. But overall, “due” is filled with ominous ramifications. You are due to pay, forgot your due date (couldn’t pay). You’ve got the evil over-due notice. You are obliged to pay and oh the horror that will follow should you fail to so do.
So all of my “alerts” are for things I have already paid. They make me much happier. Tell me my payment went through. Assure me that all is well. Tell me the good parts and leave out the icky and ugly.
Because we are all due for a fall.