WordPress’s new “algorithm” has made a lot of bloggers unhappy. I’m sure they regret our unhappiness, but I think what is really making them unhappy is that other companies — like Google and Facebook — are raking in fortunes — and they aren’t. It’s not that they aren’t profitable, but in this world, merely profitable is not enough. I’d like to say that Trump is at fault, but I think he is the product of greed, not greed itself.

They want it all. Big money. Bigger money. Now.

We aren’t the money machine they want and we can’t be. It isn’t that they don’t appreciate our writing. It’s that we are not bringing in business and their bottom line isn’t big enough.

They made an ugly mistake with the new algorithm. I am guessing it was supposed to show off “new posts” but instead, effectively “disappeared” older sites and thousands of posts.

Originally, it seemed like it was just me and some other “big” sites with a lot of followers, but it’s going around and hitting all kinds of sites. The only thing we have found that fixes it is to rename the site. This is unfair and annoying, but it works.  I am seeing posts from people whose sites have been missing so long, I thought they were closed.

A lot of people don’t check to see how they are doing in the search engine. I never did. I don’t like the Reader, but they have centralized their engine into it, so at some point, if you want to find other blogs  — and they want to find you — that’s where  you have to go. At this point, it is the central “finder” for 23 million blogs around the world. It doesn’t work well and they are always fixing it.

It never gets fixed because as soon as they get it settled down, they decide to take another whack at it.

WordPress has gone from two or three million sites when I joined to 23 million now and it includes every connected country on the planet. WordPress has grown too big. too fast. They are understaffed. Worse, WordPress believes — because their marketing people told them so (watch out for those people) told them they can attract young, chic, bloggers who are looking for a home.

The problem? There are no such people. That audience doesn’t exist.

Bloggers are readers. Most bloggers are past 40 and more or less settled. Blogging is time-consuming and requires dedication. Most kids aren’t readers. Sure, some are, but not nearly as many as there were back when we were younger. We didn’t have telephones, so we read books. And newspapers. And magazines. I even read the back of the cereal boxes in a pinch.

WordPress’s attempt to attract kids is doomed. Wrong audience. Youngsters look for short, snappy products like Twitter and Instagram. They want stuff that works on their phones and doesn’t take hours of thinking to produce.

For us, there aren’t many choices remaining.

GeoCities became Yahoo and they closed their blogging sites. There were a bunch of smaller ones. All but TypePad are gone and I really haven’t figured out what Medium is trying to do. I am not sure Medium knows what they are about, either.

All the others — aside from Blogger on Google — are expensive. If you’re in business, the expense is not outrageous, but if you just want to write and post lovely photographs or poetry or your art, $25 per month is a big chunk of change. Paid services (few though there are) have better customer service and technical staff, but they lack “reach.”

I hoped someone else would jump in and build something, but it hasn’t happened. Maybe blogging isn’t profitable enough. Google, Facebook, Twitter, Amazon — they make money. WordPress? Not so much. WordPress was not supposed to be a sales platform, but that’s what they want to be today.

Blogging is something else. We aren’t selling stuff. In fact, most of us pay to NOT have advertisements on our sites. Few of us “monetize,” even though they have been trying to convince us to do that for a few years.

What’s will happen? Blogger with Google at its back, will hang in there because their platform is a small piece of a much larger enterprise.

A well-founded rumor is that WordPress is pressing for more business accounts, fewer bloggers. This bad new “algorithm” was one of many attempts to push that concept through.

That this has been a disaster from which they already are pulling back is temporary. They want money and international reach — like Google has.

Either they will go out of business and start over, or they will make it harder and harder to use them without paying much more. Some people can afford it, but many of us can’t. One way or the other, when the bottom line is money, they aren’t going to quit. They will keep at it until they are bankrupt or they find a way to get richer.

I hope we still have a place to write a few years down the road.

Categories: #Blogging, #Writing, Money, reading, social media, WordPress

Tags: Business, change, Marilyn Armstrong, money, reading, WordPress, writing